Generate More Qualified Leads With Intelligent Virtual Assistants

30% of the top-performing companies use AI virtual assistants to deliver superior marketing experiences that exceed business and consumer expectations – Adobe

AI-first virtual assistants powered marketing is the future


of B2B marketers have displayed profound interest in using AI for personalizing and improving the overall customer experience


of marketing leaders consider AI driven chatbots a valuable part of their overall sales and marketing strategy


of marketing managers believe AI powered chatbots have the potential to revolutionize the industry by 2020

Improve customer experiences, drive conversions, amplify marketing efforts

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    Personalized marketing

    Though it may take more effort to obtain and maintain a personal connection with customers, research shows that people who feel an emotional connection to your company are far likelier to purchase your products and champion your brand. Traditional marketing, however, is often insufficient to build trust and affinity or create customer advocates. Chatbots built on the platform provide a more “human” way for brands to engage with prospects and customers. Our bots can use information gathered from your website, back-end systems, and past interactions to provide personalized experiences and to suggest products that closely match a user’s interest level, background, and needs.
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    Customer engagement and retention

    AI-powered chatbots can engage leads in real-time. In fact, recent research from shows that lapses between form submission and marketing or sales contact has a direct impact on whether leads are converted into customers. Their research shows that the “odds of contacting a lead if they are called within 5 minutes are 100 times higher versus one called in 30 minutes.” They go on argue that the “odds of qualifying a lead if called in 5 minutes are 21 times higher versus 30 minutes.” Our chatbots can also play a key role in retaining customers by providing instant, personalized and engaging customer service, collecting important data, and acting as a source of flawless product knowledge – eliminating human error. They also allow you to quickly and easily reach out to customers who may be at risk, and provide them with targeted messages, special deals, coupons, and other offers that convince them to stick with your brand.
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    Lead nurturing

    Chatbots can play an important role in moving customers through the sales funnel. Chatbots built on our platform allow you to gather store, and retrieve – via seamless integration with back-end systems – the information needed to create highly targeted messages, demos, and offers. Our chatbots could be used, for example, to qualify leads by monitoring if a certain button is pushed at the end of a sequence. The chatbot could then notify your marketing or sales team the moment this occurs so you can jump into a live chat, send an email, or provide some other value-added service and do what needs to be done to close the sale. bots can also help qualify and nurture leads via location targeting, such as automatically disqualifying anyone more than 50 miles from your nearest store, or via specific interactions, such as posing a series of questions that steer individuals towards the most relevant call-to-action, like submitting a lead form or setting up a 1:1 demo. Our platform allows you to scale your marketing efforts such that each and every lead that visits your website or social media page receives a tailored experience – without the need for additional headcount or dedicated personnel.
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    Brand mention monitoring

    Old school marketing strategies tend to be reactive, in that they only actively reach out to and communicate with people who contact them first. Chatbots, however, can empower you to proactively reach out to your target audience without the associated cost or effort. Our chatbots can seamlessly integrate with existing brand tracking software, allowing you to quickly and easily monitor ongoing discussions about your brand online, gain a clearer understanding of how others interact with your brand’s products or services, and allowing you to uncover new reputation management opportunities. This allows you to use simple voice or chat commands to push or pull information from your brand tracking system, generate relevant reports, or set up and receive alerts so that you are notified the moment a new opportunity is identified. They can also be used to automatically send welcome messages to people when they access your website or social media profiles, as well as send your marketing team notifications in the event that a human is needed. This can help elevate your brand in the minds of visitors and customers, enhance your reputation, and increase the number of daily interactions – ensuring your marketing efforts have a net positive effect on overall sales and revenue.
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    Customer analytics

    Chatbots can automatically gather insights and other information about your customers. bots can log key data points, track purchasing patterns, and analyze habits, as well as manage a database of basic customer details. They can also store information on the types of questions being asked and the complexity of those questions, allowing you to be better equipped to answer future questions or upsell those customers with additional products. Plus, our bots increase the likelihood that customers provide the type of data and feedback you need because they can frame questions in a non-intimidating way using natural language and a conversational tone. In addition, our chatbots can leverage machine learning and other analytical tools to analyze this feedback and to provide insights into what your audience truly wants – allowing you to refine and improve your marketing strategies.
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    Social media outreach

    Chatbots help businesses scale their social media efforts by answering customer queries, delivering personalized content, and automating customer outreach. Our chatbots can, for example, monitor corporate social media profiles for new comments, likes, or messages, and respond in real-time by asking questions about their needs, by providing additional information, or by upselling your products to existing customers. They can also be used to connect landing pages and social media. For example, when a customer registers for an upcoming webinar or other event, a chatbot could reach out to that individual via Facebook Messenger or other popular channel and engage with them in a meaningful and personalized way – increasing the likelihood they will actually attend and, eventually, convert. bots allow you to maintain an active social media presence – without the associated time or cost.

Virtual assistants are changing marketing game

Enterprises around the world trust our platform to build transformative marketing bots at scale

  • Chatbots built on the platform can serve an an effective content delivery channel by delivering content in a personalised manner, and by creating branded interactions that are authentic, engaging and make users feel valued
  • bots can automatically collect marketing data such as clicks, shares or scrolls, track purchasing patterns, and provide insights on customer behavior, preferences, and life events
  • Our chatbots can be programmed to instantly provide your marketing team with important metrics, such as brand mentions and trending topics, so they can quickly create and share targeted content and respond to market demand
  • Add our chatbots to popular social media platforms to provide immediate customer service and to offer additional brand engagement opportunities, generate new leads, and retarget people who left your site

Learn more about our marketing virtual assistant

Check out these helpful resources or reach out so we can chat about how your business or organization can benefit from bots built on the VA Platform Chatbots – 101

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